Business Competitor 1 |
Strengths |
Weaknesses |
Implications to Your Business |
1. Frames provided to retailers for sale are of the highest quality |
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1. A standard for quality of service has already been established and I must be conscious of adhering to these standards |
2. Friendly, reliable service is always a priority for this business and is something that customers have come to expect |
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2. As above |
3. Strong position has already been established with current clients due to the originality and high quality of the products. |
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3. Ensure that my products are manufactured with originality and quality |
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4. Products are very expensive and has recently been forced to offer a 15% discount in order to get products moving |
4. Possibility to capitalise on this by entering the market place with a well made product and superior service but at a lower price |
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5. Very small range of products and plans to expand product range have been put on hold in order to meet delivery on an existing contract |
5. Customers may become bored with the lack of variety within the range and begin to look elsewhere for greater variety |