Many business people equate business marketing with the big company's advertisements on TV. This is definitely a part of marketing, sure, but it's not all of it. Marketing is the process of having a product / service available at the right time, in the right place and making sure that people are aware of it's existence. It's also the image you project to the marketplace, the customer service that you offer, your range of products, your delivery methods and, of course, your advertising. It's a way for you to stand out from the crowd.
What is the image other people have of your business? What does your customer service say about you? What message is communicated by your advertising material - business cards, flyers, brochures, website, even the way you answer the telephone? How can people find you, buy from you and how can people return items that are faulty? Do you have a complaints process, a follow up process or a
|guarantee? How do people view your business as opposed to your competitors, why would they buy from you as opposed to buying from your competitor up the street? Most importantly, who are your customers, how do you reach them and how do you convey your business message in a way that makes them want to buy from you? All of this is marketing strategy and implementation.
We can coach you, step by step to develop and integrate a comprehensive marketing strategy into your business. With this process, you will develop a greater understanding of who your core customers are and what they want and expect from your business. The end result is happier customers and increased sales.
Contact a Edgnett business coach today to kickstart your Marketing Communications Program...